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CASE STUDY
From our 2007 Census
An interview with Vice President & Global Chief Diversity Officer, Patricia Harris,
on how McDonald's workforce has grown more diverse.
At a recent McDonald's Global Women's Leadership Network Conference, former chairman
Fred Turner reminisced about the first women's network at McDonald's - "the Women's
Lib Group," as he called it. Turner was instrumental in starting that group, which
began with potluck dinners in employees' homes in the 1970s. The group was
formalized as a corporate network to respond to the changing workforce of the 1980s,
and now has a network in every region within the U.S., and is currently forming
women's networks in other areas of the world.
The members of what is now called the McDonald's Women's Leadership Network (WLN)
are a global group of female employees who serve as key advocates for the
advancement of women into increasing levels of management responsibility. WLN now
has its own business plan, aligned with corporate business objectives. Its members
are leaders in mentoring programs, professional development, succession planning and
supporting women's causes such as breast cancer awareness.
Women now comprise 28% of McDonald's corporate officers. "The Women's Leadership
Network and our other diversity initiatives are such an important part of how we
conduct business," says Patricia Harris, Vice President and Global Chief Diversity
Officer, McDonald's Corporation. "It keeps us focused on inclusion and strengthening
our talent while supporting our goals for global growth." More than 50% of women in
the company participate in diversity educational seminars at the company. The
Leadership at McDonald's Program (LAMP), which identifies high potential women - and
men - places them in a one-year leadership program. LAMP is designed to grow the
organization's internal talent and to develop the quality and quantity of leadership
needed to drive business results around the world.
Beyond gender, McDonald's continues to develop broader inclusion and diversity
initiatives throughout the organization. From restaurant managers to franchisees and
suppliers, the company works to buy goods and services from businesses that reflect
the diversity of its customers and communities it operates in. "Diversity at
McDonald's is an enormous part of our culture," adds Harris. "Our success is built
on having a workforce that is a bridge to the marketplace. It is one of our
strongest competitive advantages."
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